About
Built on trust
Diamond jewellery from Jamnagar since 2000, built on trust, one client at a time.
Since 2000Jamnagar
Our Story
From transport to diamonds
In 1997–98, Mr Ajit Mehta made a bold turn. He stepped away from his family’s transport business to learn everything there is to know about diamonds, a world few around him understood.
In 2000 he started Forever Diamond Jewellery in Jamnagar. Client by client, as their trust and belief grew, so did the business: Rajkot followed in 2005–06.
For years he ran it as a one-man army, until Parshva joined in 2019. The four years that followed went into serving clients side by side while Parshva trained rigorously in the craft.
In 2023, Forever Lifestyle was incorporated. We carry the same belief forward: beautifully crafted, thoughtfully designed diamond jewellery for everyone we serve.
Our journey
Built over more than two decades
From one man’s decision to learn diamonds to Forever Lifestyle today.
- 1997–98
Chapter 01
A new path
Mr Ajit Mehta steps away from his family's transport business to learn everything about diamonds.
- 2000
Chapter 02
Forever, in Jamnagar
Forever Diamond Jewellery opens its doors in Jamnagar.
- 2005–06
Chapter 03
Rajkot
As clients' trust and belief grow, the business expands to Rajkot.
- 2019
Chapter 04
Parshva joins
After years as a one-man army, Mr Mehta is joined in the business by Parshva.
- 2023
Chapter 05
Forever Lifestyle
Forever Lifestyle is incorporated, carrying the same craft and care forward.
And it continues
Jamnagar · Rajkot
- Diamonds
- Certified Every diamond comes with its certificate.
- Experience
- Since 2000 Built client by client, in Jamnagar and Rajkot.
- Delivery
- Insured delivery Every piece travels insured until it reaches you.
- After the sale
- We stay in touch Cleaning, checks, resizing and questions.
Our offices
Two cities, one team
Office
Jamnagar
FF/39A, 1st Floor, Modern Market, PN Marg, Near Amber Cinema, Jamnagar, Gujarat – 361008
Office
Rajkot
508, Business Centrum, Vidhya Kunj Main Road, Opp. Kings Height, Rajkot – 360001
How We Work
From first message to after-sales care
Ordering
Browse, save your favourites, then send your order request on WhatsApp — or reserve a piece to view at one of our offices.
Payment
Pay online once your order is confirmed. We share the payment details with you on WhatsApp, along with the final price and availability.
Delivery
Pieces are delivered to your city. The delivery time for your piece is confirmed on WhatsApp.
Insurance
Every delivery is insured, so your piece is covered until it reaches you.
Exchange and upgrade
You can exchange or upgrade a piece later. The terms are shared with you clearly before you order.
After-sales care
We're here after the sale too — for cleaning, checks, resizing and questions.
Happy Customers
Loved, worn, remembered.
The ring exceeded every photo I saw online — the setting is even more delicate in person.
Priya S. — Rajkot
FAQ
Questions we hear most
Can’t find your answer here? Message us and we’ll reply personally.
Ask on WhatsAppAre your diamonds certified?
Yes. Every diamond comes with a certificate. Ask us and we will gladly show it to you. The Diamond Guide explains how to read one.
What is the difference between natural and laboratory-grown diamonds?
Both are real diamonds. Natural diamonds form in the earth; laboratory-grown diamonds are grown in a lab and are usually lower in price. Our Diamond Guide explains it in detail.
Can I pay online?
Yes. Send your order request on WhatsApp, and once price and availability are confirmed we share the payment details with you there.
Can I see a piece before I buy?
Yes. Mark a piece as 'See in person' or book a visit — or a video call — and we'll show it to you.
Do you make custom pieces?
Yes. Share your idea and a photo on the Custom Design page and we'll come back with a design and a quote.
How do I find my ring size?
Use the ring size guide in the Diamond Guide, or message us and we'll help.
How does Refer & Earn work?
Refer a friend and earn a reward when they buy. See the Refer & Earn page for the steps and terms.
Policies
Returns, exchange, warranty and delivery
The full terms for your order are always shared with you before you confirm it.
Returns
The return terms for your order are shared with you in writing before you confirm it.
Exchange
Pieces can be exchanged or upgraded as per the terms shared before you order.
Warranty
Our pieces are covered as per the warranty terms shared with your order.
Delivery
Deliveries are insured. The delivery time for your city is confirmed on WhatsApp.
Privacy
How we use and protect your details is explained in our Privacy Policy.
Referral terms
Referral rewards follow the terms on the Refer & Earn page.